FERA creates stylish skiwear and leisurewear that transitions beautifully from sport to street. Designed by a global team and tested by a community of athletic, fashionable enthusiasts, FERA apparel is created with these core values in mind:
FIT– Fit is the foundation of feeling good and looking good. The right fit enhances the body and your performance.
EASE– Ease reflects our Southern California roots. We aim to deliver pure comfort, to free you to enjoy every moment of life's daily adventures.
RESPONSE- Response refers to the interaction between you and your apparel. We design things we love and select materials we want to wear. We hope you respond to our garments with joy.
AWARENESS– Awareness means thoughtful design and action. We design, test and edit a lot. We seek versatility so you can do more with less. We make easy care apparel because we want less chemicals in our environment and near our bodies. We aim to create responsibly, not frivolously.
WHO WE ARE
We are travelers, outdoor addicts, fitness fans, skiers, entrepreneurs and lovers of good design.
We strive to deliver beauty, ease and performance in everything we make.
We believe simple is beautiful.
We believe in doing our best while constantly striving to become better.
We value freedom, nature, love and giving back.
We lead active, conscious, grateful lives.
We live, breathe and wear what we do.
We invite you to experience the unique lightness and ease that define FERA.
FERA has a long history of delivering innovative, beautiful and perfectly fitting performance apparel.
FERA began in 1978 when founder Betty Tung realized the burgeoning American ski industry lacked high quality fashion skiwear at accessible prices. With a background in chemical engineering, Betty combined fabric science with garment know-how learned from her father, F.Y. Wong, the leading manufacturer of ski apparel in Hong Kong at the time. Betty's vision was to make functional apparel that combined quality, style and gorgeous fit - in short, look good, feel good clothing.
FERA grew rapidly and earned a reputation for beautiful ski apparel and well-cut pants, winning numerous awards. Sleek stretch pants and innovations like slim bonded insulation took snow fashion to another level. Iconic Meister sweater coordinates completed the relaxed alpine look.
From these skiwear roots, we have evolved into a collection of clean, modern pieces for both on and off the slopes. FERA’s Perfect Fit® pants are the go-to of celebrities and active women in the know, while FERA’s outerwear combines elegance with performance. The Meister brand features knitwear that masterfully blends novelty and heritage. Drawing inspiration from runways, street style and our own active lives, we continue to innovate and engineer garments that make you look and feel great.
FERA continues to be an independent, family owned business under the leadership of Betty’s children, Eric and Patty. Avid skiers, outdoor enthusiasts and urban explorers, they are extending FERA’s design principles, engineered fit and modern aesthetic into leisure/active apparel for effortless style and versatility all year round.
See for yourself: #FEELFERA today!
As a multi-generation family business, our company is part of who we are. We were reared in a world of factory visits, warehouse jobs and product testing. Longevity means a lot to us.
From FERA's offices in Los Angeles and Hong Kong, we seek to preserve and develop FERA's hallmark blend of style, quality and fit in a way that is sensitive to our environment and community.
We are hands-on involved in the sourcing of fabrics, with a focus on Bluesign approved materials. We know our suppliers and manufacturers personally, and periodically check on their labor practices. We use minimal product packaging and mailers to limit waste, and reuse shipping boxes in all our ground transport to stores. Garment samples are donated to charities in need of cold weather clothing. Have some tips on how we can further our efforts? Please email us!