FERA is fashion performance apparel thoughtfully designed for the way you ski. From perfect fitting pants and parkas to cozy base layers and sweaters, we deliver effortless good style, extraordinary comfort, and reassuring protection day in and day out, on and off the mountain.
Our brand was founded by Betty Tung in 1978, a time when Betty’s gender, ethnicity and lack of ski pedigree made her an outlier in the winter sports industry. Undeterred, she forged ahead with her vision of bringing high-quality fashion...
With our deep roots in manufacturing and extensive time spent on-mountain testing product, we appreciate the need to develop FERA's hallmark blend of style, quality and fit in a way that is sensitive to our environment and community.