40 years later, Betty’s children Patty and Eric are now leading the family-owned line. The siblings got their start at FERA as kids, modeling at trade shows, packing boxes, and testing out gear. Their mother and grandfather taught them the craft, pride, and attention to detail that goes into making FERA products truly exceptional. Before leading FERA, Eric had a successful career as a financial analyst and business development executive, while Patty worked in senior roles in finance and media. In the early 2000s both returned to the brand ready to lead it into its next chapter.
FERA today, is a coveted independent winter fashion brand, known for their perfect-fitting, modern skiwear. The Southern-California based brand’s effortlessly cool SoCal take on style has earned raves from Self, Powder, and Vogue magazines. From hip ski pants to sexy bibs, from cheeky sweaters to glamorous jackets—FERA is as fabulous as ever taking you from the streets to the slopes.