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  • Our Heritage

    FERA began in 1978 when founder Betty Tung realized the American ski industry lacked high quality fashion skiwear at accessible prices. With a background in chemical engineering, Betty combined fabric science with garment know-how learned from her father, F.Y. Wong, the leading manufacturer of ski apparel i...

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  • Off season adventures with the FERA team

    Summer is here and we are jet-setting off to explore new places while the snow fall takes a break. From tropical vacations to more adventurous trips, our team has been busy so far and it's only just the start. See some of our summer travel fun below: Havasupai Falls A bucket list adventure for any backpacking...

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  • Summer Travel

    Summer is the perfect time to explore less snowy parts of the outdoor world. Warmer temperatures and longer days make it easy to hop in the car and head somewhere new. Whether you are the camping type or more of a resort traveler, we wanted to share our favorite west-coast mountain locations to travel too dur...

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  • FERA at the Olympics

    Figure skater Kristi Yamaguchi looks back at her Olympic gold medal moment As part of the Olympic edition of our series “Where Are They Now?”, Natalie Morales spotlights figure skater Kristi Yamaguchi, who won gold in 1992, and her decision not to participate in the 1994 Winter Games. “The pressure wou...

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  • How to maximize your adventure time during winter with Rachel Bertsch

    In the summer, I live in the land of the midnight sun. But come winter, those endless hours of sunlight disappear into as low as five and a half hours of daylight per day. Despite popular belief, this doesn’t mean Yukon’ers live in near perpetual darkness all winter long. Those five and a half hours ar...

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  • A winter wildlife safari with Rachel Bertsch

    In a territory where frostbite warnings and severe weather advisories seem regular, you’d be forgiven for wanting to never leave the warmth of the indoors. But for those of us who live in the North, a place where temperatures below zero are hardly noticed but each daylight hour is deemed precious, we know t...

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  • Our favorite ski resorts this winter season

    Thinking about planning the ultimate ski trip? Here is a list of our top five favorite ski resorts this season. Solitude Mountain, Utah: About 30 miles outside of Salt Lake, this ski resort is perfect for the whole family. It has a wide range of beginner and intermediate slopes for the newer skiers in your gr...

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  • New looks to fall for this season

    Fall is here and the temperatures are cooling down. Ski season is rolling in and with it comes a few vital trends that you don't want to miss. Slope to street: this season, versatility is key! It's important to find pieces that transition from the ski slopes to the street and from day to night. A great staple...

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  • All things Fall: A round up of the best destinations to travel too during the fall season

    Fall is in the air which means cool weather and pumpkin flavored everything. There are so many breathtaking places in the United States to take in the beauty of the season. Below is a list of our favorite spots to visit this fall season. New York City: Central Park is one of the best places to experience the ...

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  • Fall Weather Wardrobe Staples

    With today being the first day of fall, we can not wait to start our fall travels! If your planning on seeing the the beautiful fall hills of Aspen, Colorado or the colorful maple trees of Vermont,  here are 5 must have fall travel essentials. Five Fall travel essentials: Annabelle Sweater: This merino sweat...

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